Whether online or in life in general most things require a level of trust , it is important to provide value and build relationships first and foremost.
Here are 10 top tips to attract the right people into your network, ethically The Social Selling System way.
1. Be conversational, casual, genuine and friendly. People join Network Marketing for people and to join the community more than they join for your specific product or income opportunity. When you are posting online, be the kind of person others would want to be around, follow, and emulate. If you are too formal,dictatorial, cold, pompous or unengaged, people will not want to be like you. For example, “I’m going to our team meet up tonight. I’m taking cake! Anyone want to come ? 🙂 ” This tells people you have a support system in your business and that it’s fun! The smiley on social media makes it more casual and almost implies you are joking about inviting people but that makes it easier for people to respond. The right ones will actually private message you or post on your timeline to say “can i come, I like cake!”
2. The best results occur when others ask YOU about your opportunity. Interact in groups and on other pages that discuss business. Without being spammy, mention that you have a business when appropriate. For example, someone is discussing a restaurant in the local area. You could say that would be a great place for me to meet the team. Wait for someone to ask you what business you are in, or they might simply visit your profile to see. Be sure your business info is in your ‘About’ section on your timeline and business page.
3. Share about the lifestyle that having a home based business affords you. Stating that you are grateful to have a flexible schedule that allows you to help at your daughter’s classroom reading sessions, implant the seeds that others would like the lifestyle too. Don’t end the status with a link to your business opportunity! You are just sharing from the heart.
4. Share articles, blogs, and images that support working from home, running a home office. It is best to avoid hypey sites that make income claims or promise to “change your life” (that includes you being hypey). I mean, for example, articles that say how much the network marketing industry contributes to our economy, or giving you tips on organising your desk, or on the tax benefits of a home based business. Teach them something they might not know about working from home so they start to realise it would be a great choice for them, too.
5.Put yourself in the position to meet a lot of people . Hypothetically, if 1 out of every 10 people you meet might be curious about your business, and 1 out of 10 of those people might actually request information, and 1 out of 10 of those people actually join, you need to meet a lot of people! In social media, this is best done through interacting in topic discussion groups on Facebook, witter and Instagram (not groups where everyone is just sharing their opportunity!), by participating in hashtags on Twitter and Instagram, and on other (non-competing) pages on Facebook. Comment authentically and add genuine value to the discussions, you will attract people who will want to find out what you do, and connect to you.
6. Offer some kind of “freebie” online in exchange for getting on your email list. Most of you have some mechanism by which you can add people to your contact manager, or maybe you have created some way of doing this on your own. Once people on your list, they should be presented on a regular basis with information about your products and opportunity. When you receive their contact form, email them the freebie. Be sure your freebie is something of value that people benefit from whether or not they do business with you. They may not be ready (if ever) and you want to be sure to give first.
7. Images are very powerful way of connecting on social media. Share pictures of you doing business, or pictures of people at your parties and meetings. These grab people’s attention and interest them in finding out more. Try using some of the tools at image editing sites such as picmonkey.com or canva.com. When you share the picture, be sure NOT to add a call to action on every one, with a link to where they can sign up. The idea is to create curiosity and intrigue – let them ask you for more information. Once in a while it’s Ok to purely promote, but keep it to the minimum! I suggest following the 90/10 rule, 10% business and 90% connecting and interacting with people.
8. Use private messages. Do not pounce on someone who displays “green flags” by immediately private messaging them to ask if they would like business information. There is nothing worse for your own reputation, or the reputation of the company or the network marketing industry as a whole, than to spam people, and this is considered spam. When you do see “green flags” online indicating someone might be interested, take it as a sign to develop that relationship further and pay attention to them. Perhaps you would interact a little more with them on their own social media profiles (not too much – don’t cross over into stalker territory!) which builds rapport. At some point when you feel it would be appropriate to take it to the next level, then private message them or start a chat conversion. It is important to have that rapport FIRST. One of the biggest mistakes Networkers make is that they present their opportunity first before getting to know people. Once you know them more say something like, “I think what I am doing might help you. Do you want to know more?”
9. Direct promotion of your business opportunity is OK once in a while. I recommend my 90/10 rule. The 90/10 rule consists of 9non-marketing posts (inform, inspire, add value) to every 1 promotional post (blatant selling/recruiting) and adding in 1 interactive or personal post to build rapport. If you are mostly using subtle engagement and relationship building tactics, providing value , then your 1 promotional post can be quite powerful, because the rest of the time your contacts have come to trust you! When you are ready to do some blatant recruiting, still think of how you can be conversational, and social, in doing so. Talk about your own story and tell them you can help them do the same thing. On promotional posts I recommend asking people to private message you for more information so you can carry on a conversation, get their contact information or send them information such as your sponsoring video or other materials. If you simply post the link to your business info, it’s too easy for people to mentally say yes or no without further discussion.
10. Follow up equals fortune! Keep in touch with anyone who has been curious about your business. Connect with them on social media and if they’ve agreed, add them to your contact manager. Check in once in a while via private message to give them the latest information or article that can help them decide if your opportunity is right for them. As you know in “real life” decisions to join your business can take months, or even years. Social media gives you a way to stay top of mind among your prospects if you use it wisely!
The Social Selling System.