Tag Archives: Social Media

Building Your Brand

 

When it comes to building a brand, many networkers get it all wrong.
Many think a brand is about a logo, website name or the colour scheme. Nothing could be further from the truth.  You may ask, well….what is a ‘brand’ if it’s not the logo, business name or colour schemes?

Your brand is actually the ‘soul of your business’  It’s the contact, the total experience a person has with you, your products or service.  It’s the thought and feelings that pop into people’s mind when they hear your name…your brand name.

Your Brand should be something that no one can take away from you (unless you choose to sell it).  If you build your brand as a networker/distributor/affiliate using the company name, what would happen if they change their policies, or worse – they get banned from using the name on social media, Google etc… or they just decide to prevent you from promoting your products online?  It’s happened to people in our industry before, some have had to delete their whole online history!   So after deleting everything….you would have to start from scratch. What a waste of valuable time!

I decided to focus on building my PERSONAL brand as a Networker in 2003, instead of just promoting my network marketing business name.  I decided to specifically position myself as the person to join out of 17,000 distributors.  Distributors who were all doing exactly the same as me.  I started an online profile, set up branding ‘me’.  I set up a presence on social media and other online forums, recorded my training, and entered into a personal development programme that would help build my confidence and arm me with the skills I needed to lead, support and motivate a team.

As a result of the personal brand I developed over the years.  I’ve not only built a network marketing business that has enabled me to enjoy a residual income, giving me financial freedom. It’s enabled me to expand into other areas….I’ve been a consultant working with small businesses and entrepreneurs. Helping them develop better communication within their own setup, advised on team incentives, marketing, branding and gaining an online presence/social media. I’ve been sought out to help with charity projects, fundraising and training’s volunteers.  All because of the one brand I built!

Think carefully about what you are doing.  First, work out what you want, who you want to serve, know the clients/customers you want. You’ll need to know your ideal client BEFORE building your brand. Most people start to build a brand right after they decide that they want to start a business. This is totally backwards!Debbie Gee

I still don’t even have a logo or colour scheme for my personal brand! I’ve just created an exceptional customer/client experience that has left people wanting to refer others …
Since your brand is the soul of your business, it’s going to follow you everywhere. When you are interacting with people, whether it’s in person, over the phone, or email…they are subconsciously taking notes about how the experience (your brand) makes them feel.

Your brand follows you everywhere.

You need to be authentic and show you care. Whether it’s on social media, blogging, or networking event. People need to get to know, like and trust in your brand.

So be consistent. Be authentic. Be you!

www.DebbieGee.com

Free Business Video Facebook

The images must be SQUARE.
They must be uploaded to your PAGE before starting.
Shortcut that last part by just creating an Album on your Page for this purpose. While you’re uploading the images, click the “Hide From Newsfeed” button. It will still post the photos to your page, but you can just go and hit “Hide From Timeline” if you don’t want it there. Voilà!
 
THE ORDER:
Now you can start building your video!
You’ll select your images first. But then you’ve got to put them in order. And it’s a little maddening to figure out how to make it all look the way you want to.
 

Free Business Video Facebook

Here’s the breakdown:
Image 1: This one will end up with your Page’s Name written across it in the center. Something to keep in mind.
 
Image 2: The only full-sized one with no text on it.
 
Image 3: This one will have “We’re in the business of…” written across it in the center. Note that this will ALSO end up being the thumbnail image for the whole video when it’s posted. Had I known that, I might have chosen differently.
 
Image 4: This one will show the text you choose for the end of that sentence. You do that part after your images are sorted.
 
Images 5 through 8: These will appear mosaic-style, so they’re much smaller.
 
THE STORY
 
All these videos follow the same formula. “We’re in the business of …. FILL IN THE BLANK.” Pretty straightforward!
 
MUSIC
Four options here. Guitar, piano, a digital-thingy, and a drum.
To hear and choose the music you have to touch the icons.
 
One Last Thing!
Once your video has been posted to your Page, you can make it a part of your About Box!
From your Page, click on Videos (It may be under “More…”). And then “Add a Featured Video.”
Choose it. Now it’ll be on the left-hand side of your page, to greet new visitors.
Free Business Video Facebook

Free Images Some Options For You To Use Images Legally,

Challenges within the new visual age is developing or sourcing images that you can use with your blog posts or social media sites. Finding free images to use can be quite confusing.

A lot of people think it is ok to go and search on the web for pictures and images to use for their marketing or websites, it’s not.  Just because you search on google and they appears under images, you can’t just use them. Even when you take a photo and upload the image, that does not allow anyone else to use them without permission, so it does work both ways.

There is a reverse image search which allow photographers and designers to search their own images to find out who has been using them illegally.  If you have been using images and not been caught yet, you are very lucky.

Google does have an advanced search facility which will help you locate free images. Not many people realise that if you search for an image, then click the images tab, in the top right hand corner you will find an advanced search. A box appears with usage license, click the relevant option and search for your desired image.

Free images

 

Below I have listed some free and cheap resources you can use to help you avoid using images illegally.

 

 

COPYRIGHT ISSUES:

FREE Images Stock Photography

 

CREATION APPS/SOFTWARE

PAID Stock Photography

ICONS