Betterware bought by CVSL owners of Kleeneze

Betterware bought by CVSL owners of Kleeneze

BREAKING NEWS

Betterware bought by CVSL owners of KleenezeBetterware Ltd., a United Kingdom-based direct-to-consumer company, making Betterware the tenth company to become part of CVSL and giving CVSL a commanding presence in the U.K. home shopping market.

 

Betterware bought by CVSL owners of Kleeneze

Betterware bought by CVSL owners of Kleeneze

CVSL’s Vice Chairman and Chief Financial Officer John Rochon Jr. noted that there are significant similarities between Betterware andKleeneze, another well-known U.K. direct-to-consumer company, which CVSL acquired in March. “These two famous brands and their sales networks will remain separate, while we expect major synergies in the operations of the two companies that we believe will yield efficiencies and improve profitability for both. The sales networks and customers of both companies should benefit.”

Betterware bought by CVSL owners of Kleeneze

Betterware bought by CVSL owners of Kleeneze

“With Kleeneze and Betterware side by side within CVSL, we have a powerful position in the U.K. home shopping market. With both of these two established consumer growth brands in the CVSL portfolio, we expect to have a total sales network of about 13,000 people in the U.K. market, making us a major income opportunity creator in the U.K. and Ireland,” he said.

“Having Betterware and Kleeneze together inside CVSL should give us an excellent platform for expansion into other European markets,” added Mr. Rochon.

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Betterware bought by CVSL owners of Kleeneze